AI changed the game for how people discover organisations online

So we help you be visible, trusted and correctly represented in the right places

AI and how people find you

AI is quickly becoming part of how people look for answers, explore organisations and decide who to trust. These platforms mean that from search engines to conversational tools, information is being pulled together and presented in new ways.

The real question is this: as an organisation, how clearly are you showing up in those spaces?

Because AI doesn’t invent understanding — it reflects what it can find. The clearer, more accurate and more connected your digital presence is, the more likely you are to be represented well. And when that happens, the right people can find you, understand you, and take the next step with confidence.

AIO for NGOs

Sometimes people are asked to give before they’ve had time to understand and trust an organisation, which means they’re more likely to respond cautiously rather than generously.

So what does this mean in an AI-led discovery journey? It means those early moments matter. When people first encounter your charity through search or AI tools, they’re usually looking to learn — not to make an immediate decision.

Effective AI optimisation helps ensure your organisation is introduced clearly and accurately, giving people the space to understand your mission and values before being asked to act. That understanding builds trust over time, making future support feel informed, confident and genuine.

Content strategy

While you might be eager to dive right into content creation, having a well-informed strategy that works towards your organisational goals is the key to any successful campaign.

Content creation

Often the concept of creating content can be overwhelming. We offer content creation where we walk you through the options that are going to deliver the greatest return.

Content optimisation

Creating content is only half the battle. Ensuring that the content brings value to the consumer and will get you more visibility is the other piece of the pie.

Content maintenance

Having stale, outdated content is worse than having no content at all. We take a deep-dive into your content, audit it and look for opportunities to either remove, refresh or replace old content.

Content reporting

We offer reporting on your content so that you can adjust your strategy and ensure it aligns with what's actually working. We don’t only give data, we give insight & informed recommendations.

Keyword research

At the core of any good search engine marketing strategy is thorough keyword research. We use over 10 different tools to find keywords with high search volume and low competition.